Marketing Strategy

With a fundamental goal of brand establishment, achieving sales and competitive advantage, our senior strategists strive come with out of box ideas; every single time.

Either it is a short term or a long term goal, with the support of analysis, formulation and evaluation of market, product and current company situation, we contribute to the brand and its objectives.

With the right choice of policies aiming at improving the competitive position or taking account of challenges and opportunities proposed by the competitive environment, your brand will always have an edge over it.

Either its SWOT or PESTLE, we do it all to gain Entrant Strategies, Growth Strategy, Horizontal or Vertical Integration


Branding never means ballyhoo only and we understand that very precisely.

Where marketing is about actively promoting or pushing a product or service, branding is completely opposite to marketing.

We understand that branding is not push, but pull. Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not.

At Modtraa, we ensure incepting your brand where it should be and how exactly it is required to be perceived as.